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Freelance to Founder
When To Call Yourself an Agency
Nov 23, 2023
The hosts discuss the timing for a freelance company to start calling themselves an agency, the challenges of finding clients and pricing software development projects, transitioning from freelancer to agency, the potential benefits of social media for the business, the importance of messaging in marketing, and identifying problems and building software solutions.
56:13
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Quick takeaways
- Finding the right timing to start calling yourself an agency is crucial for growth and credibility.
- Developing a clear and compelling 30-second pitch is vital for effective marketing and communication of value.
Deep dives
Transitioning from Freelancer to Agency
The podcast episode discusses the process of transitioning from a freelancer to an agency, exploring the challenges and considerations involved. The hosts provide coaching and advice to a guest who is looking to grow his software development freelance company. They discuss the right timing to start calling oneself an agency, the importance of finding a target audience and niche, and strategies for marketing and lead generation. The episode also highlights the benefits of word-of-mouth referrals and the potential of turning client-specific solutions into scalable software-as-a-service products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode