Unthinkable with Jay Acunzo Slingshot: Beer2B [Creativity Series #25]
Nov 21, 2016
Juliana Casale shares her inspiring journey from a tech job to a fulfilling career in B2B marketing, sparked by a chance Facebook ad. She highlights the human side of brewing through storytelling, and how her passion for craft beer can transform content marketing. The discussion showcases the power of side projects, blending personal interests with professional growth. Juliana emphasizes trusting intuition and the unexpected benefits of creative pursuits, revealing how her love for beer writing opened new career doors.
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Juliana's Beer Writing Side Project
- Juliana Casale responded to a Facebook ad to write for AmericanCraftBeer.com while bored at her repetitive tech job.
- Her fresh perspective as a non-expert led her to focus on beer label art and the people behind the brews, which readers and brewers loved.
Side Project Fuels Work Creativity
- Juliana realized she could apply the creative and people-focused approach from her beer writing to her B2B marketing job.
- This broke the formulaic mold of typical B2B content and made her work more engaging and differentiated.
Embrace Side Projects Fearlessly
- Get out of your comfort zone to learn and innovate, even if it feels scary at first.
- Unexpected side projects can launch your career and bring fresh ideas to your day job.