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Slingshot: Beer2B [Creativity Series #25]

Unthinkable with Jay Acunzo

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Transforming B2B Content Marketing Through Creative Storytelling

This chapter delves into the shift from traditional B2B content marketing to more innovative storytelling approaches. It showcases the importance of personal narratives and unique perspectives, as exemplified by one individual’s journey to revitalizing their role through creative side projects.

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