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The State of Podcasting Roundtable, Oct. 2024
Oct 3, 2024
Ronald Young, Jr. is an audio producer and host of 'Wait For It,' while Mia Lobel has been a head of content at Pushkin Industries and writes 'Freelance Cafe.' Lauren Passell, founder of Tink Media, focuses on podcast marketing. They dive into the podcasting industry's current state, discussing challenges like audience building and financial sustainability. Insights on monetization strategies and the impact of accolades on growth are also shared. The conversation advocates for cooperation among podcasters, emphasizing the need for nuanced critiques and support.
59:29
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Quick takeaways
- The podcasting industry has experienced tremendous growth since 2014, but recent economic shifts have led to layoffs and uncertainty in sustainability.
- Monetization challenges persist, with many creators struggling to secure sponsorships under the CPM model, prompting a need for alternative revenue strategies.
Deep dives
The Evolution of Podcasting
Podcasting has experienced significant growth since around 2014, driven by an influx of listeners discovering the medium, creators producing content, and advertisers seeking to connect with audiences. This explosive growth culminated during the pandemic, leading to the establishment of numerous podcast companies and an explosion in job creation. However, in recent years, the ad market has slowed and companies have begun pulling back on their investments, leading to layoffs and financial contractions throughout the industry. This shift has raised concerns about the future sustainability of podcasting as a viable medium.
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Listen to the best highlights from the podcasts you love and dive into the full episode