The Dream S3 E3: The MLM-to-coaching pipeline
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Sep 20, 2023 Jennifer Rajala, a social worker from northern Michigan, shares her experience of getting sucked into the MLM-to-coaching pipeline. She discusses her rise through the ranks of Arbonne, her struggles to make real money, and her discovery of the Rankmakers life coaching program. The podcast explores the manipulation and pressure tactics used by MLM companies, the importance of mindset and leadership, and the mindset within MLM schemes of fixing problems for recruitment.
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From Social Work To Arbonne
- Jennifer Rajala left social work for Arbonne after emotional burnout and pregnancy, seeing MLM as flexible and purposeful work.
- She was quickly edified and told selling products was another way to help people globally, which made the shift feel meaningful.
Edification Beats Money As Motivation
- MLMs use edification and pedestal-building to convert trustworthy professionals into obedient recruiters.
- The emotional recognition replaced monetary incentives as Jennifer's main motivator.
Friends Turn Into Prospects
- MLM recruitment trains people to 'collect' prospects, drip on them, and data-mine relationships as inventory.
- This turns authentic friendships into scripted sales funnels and numbs moral reflection.