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S3 E3: The MLM-to-coaching pipeline

The Dream

CHAPTER

Jennifer's Journey: From MLM to Coaching

This chapter explores how the speaker, Jennifer, got involved in multi-level marketing (MLM) and eventually transitioned into coaching. Jennifer's journey starts with signing up to sell makeup and being asked to participate in a third party validation call with someone more experienced in the MLM business. The chapter delves into the concept of edification, where leaders are elevated and placed on a pedestal, and how Jennifer was love bombed and made to feel recognized and seen. This recognition, combined with her work ethic and desire to help people, led her to believe she could succeed in this industry.

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