The Publisher Podcast by Media Voices
The Atlantic's Nicholas Thompson on milestones, paywalls, and setting future goals
Apr 29, 2024
The CEO of The Atlantic, Nicholas Thompson, shares insights on the brand's profitability and subscriber strategy success. He discusses paywall experiments, AI trends, and setting future goals after achieving milestones of 1 million subscribers and profitability. The podcast also covers retention strategies, Apple News+, and the importance of data-driven decision-making in the media industry.
34:45
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Nicholas Thompson transformed The Atlantic holistically through paywall experiments, prioritizing depth over quantity.
- Enhancing retention post-acquisition at The Atlantic involved analyzing churn factors and implementing tailored strategies.
Deep dives
Nicholas Thompson's Mandate at The Atlantic
When Nicholas Thompson joined The Atlantic as CEO, he was tasked with steering the company toward profitability. The primary focus was on enhancing the paywall to elevate consumer revenue, a shift from his initial belief that launching a third revenue stream would be pivotal. By conducting numerous experiments, Thompson tripled consumer revenue, leading to the company's financial success.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
