The Publisher Podcast by Media Voices cover image

The Atlantic's Nicholas Thompson on milestones, paywalls, and setting future goals

The Publisher Podcast by Media Voices

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Success on Apple News Plus and Future Goals

The chapter explores The Atlantic's success on Apple News Plus and how the revenue from subscribers is comparable to direct subscribers, emphasizing the benefits of becoming a subscriber with exclusive content. It also delves into setting future goals for the company post reaching 1 million subscribers and the challenges of incentivizing growth and profitability.

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