IOFA with Aaron Starkman

Episode 7. Daniel Lobaton January 25,2023

Jan 25, 2023
Guest
Daniel Lobaton
Saatchi's President and CCO Daniel Lobaton discusses his experience in the advertising industry, successful projects, and the impact of parenthood on creativity.
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Episode notes
1
Introduction
00:00 • 3min
2
Daniel Loboton's Experience in Advertising and Connection to Lima, Peru
02:37 • 2min
3
Family Dynamics, Career Path, and Success Stories
04:25 • 11min
4
Working Long Hours and Success
15:16 • 10min
5
The Solution to George Costanza's Face on a Hoodie
25:12 • 3min
6
The Process of Casting Jason Alexander and 'Go for the Handful' Campaign
28:31 • 4min
7
The Impact of Parenthood on the Creative Process
32:50 • 8min