IOFA with Aaron Starkman
Episode 7. Daniel Lobaton January 25,2023
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- The creation of the iconic Tide campaign focused on showcasing cleanliness over stains and successfully integrated tie-dyed clothes and patterns into the Super Bowl game broadcast.
- The Goldfish campaign addressed declining sales by leveraging TikTok challenges and humorously connecting with parents through NBA player Boban Marjanovic holding as many goldfish as possible in his hand.
Deep dives
The Campaign: It's a Tied-at
The podcast episode discusses the creation of the iconic advertising campaign for Tied, called It's a Tied-at. The campaign aimed to be the most loved brand in the Super Bowl and focused on highlighting cleanliness rather than stains. The team explored numerous script possibilities, involving various partnerships and creative concepts. Ultimately, they settled on the idea of blurring the lines between the broadcast and the Tied campaign during an NFL game. This led to the creation of funny and unexpected ads featuring tie-dyed clothes and tie-dye patterns that seamlessly integrated with the game broadcast. The campaign was well-received, and a follow-up campaign featuring Jason Alexander in a hoodie further emphasized the importance of cleanliness.
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