The Campaign: It's a Tied-at

The podcast episode discusses the creation of the iconic advertising campaign for Tied, called It's a Tied-at. The campaign aimed to be the most loved brand in the Super Bowl and focused on highlighting cleanliness rather than stains. The team explored numerous script possibilities, involving various partnerships and creative concepts. Ultimately, they settled on the idea of blurring the lines between the broadcast and the Tied campaign during an NFL game. This led to the creation of funny and unexpected ads featuring tie-dyed clothes and tie-dye patterns that seamlessly integrated with the game broadcast. The campaign was well-received, and a follow-up campaign featuring Jason Alexander in a hoodie further emphasized the importance of cleanliness.