CPA Trendlines Podcasts Experts Call for Industry Overhaul | Accounting Influencers
Jun 21, 2025
In this discussion, Andrew Berg, a virtual CPA firm managing partner, joins Renee Moelders, a leadership consultant, Allison Ball, a marketing VP, and Sona Akmakijian, a seasoned CPA. They address the urgent need for systemic reform in the accounting industry, emphasizing innovative tech and a human-first workplace. The panel highlights challenges like outdated business models and the quest to attract younger talent. Key topics include the necessity of diverse perspectives, better client experiences, and strategic changes to enhance the profession's appeal and sustainability.
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Accounting ROI and Talent Shortage
- The biggest challenge in accounting is low ROI for new accountants compared to other professions.
- This creates a talent shortage, threatening the future sustainability of the profession.
Avoid Complacency, Embrace Change
- Firms must challenge complacency and change something new every year.
- Listening to the next generation's expectations is crucial for firm evolution and relevance.
Complacency in Tax vs Advisory Firms
- Complacency is more evident in tax-focused firms than advisory or bookkeeping firms.
- Associations and governments have not done enough to align the profession with younger generations' needs.