Rebranding the Accounting Profession

Top minds in accounting push for systemic reform, more innovative tech, and a human-first workplace.

Accounting Influencers
with Rob Brown

While many firms report strong financials and steady client demand, an urgent conversation is happening behind the scenes—one that questions whether traditional business models, outdated technology, and uninspiring career paths can sustain the future.

• More Rob Brown

In this episode of Accounting Influencers, host Rob Brown convenes a powerhouse panel to unpack the profession’s greatest opportunities—and its most pressing threats. Joining him are:

• Sona Akmakijian, CPA: Global Leader of Strategic Accountant Partnerships at Avalar
• Renee Moelders: Partner at Convergence Coaching
• Allison Ball: VP of Marketing & Communications at Bookkeep
• Andrew Berg, CPA: Managing Partner of Berg Advisors

Their consensus? The profession must evolve—fast.