TED Talks Daily The joy of shopping -- and how to recapture it online | Nimisha Jain
Jan 26, 2021
Nimisha Jain, a consumer expert specializing in conversational commerce, reveals how online shopping can regain its charm. She emphasizes the importance of human interaction, drawing contrasts between traditional market experiences and the impersonal nature of digital shopping. Jain introduces 'conversational commerce,' showcasing innovative companies in emerging markets like India and Thailand that foster personalized connections. She offers insights into how emotional satisfaction can transform online retail, ultimately aiming to recapture joy in the shopping experience.
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The Joy of Traditional Shopping
- Nimisha Jain fondly recalls shopping trips with her mother, navigating local markets and interacting with familiar vendors.
- These experiences highlighted the social, interactive, and conversational aspects of shopping, extending beyond mere acquisition.
The Impersonal Nature of Online Shopping
- Online shopping, while convenient, often lacks the personal touch of traditional marketplaces.
- This impersonal experience can lead to decreased satisfaction, higher return rates, and a sense of uncertainty for consumers.
Meesho: Building Trust Online
- Meesho, an Indian company, facilitates trusted online seller relationships.
- A Meesho representative interacts with customers via social media, offering personalized recommendations based on their preferences.