Nimisha Jain

Nimisha Jain, a consumer expert specializing in conversational commerce, reveals how online shopping can regain its charm. She emphasizes the importance of human interaction, drawing contrasts between traditional market experiences and the impersonal nature of digital shopping. Jain introduces 'conversational commerce,' showcasing innovative companies in emerging markets like India and Thailand that foster personalized connections. She offers insights into how emotional satisfaction can transform online retail, ultimately aiming to recapture joy in the shopping experience.