The Digital Marketing Podcast by Exposure Ninja

The BEST SEO Strategies for 2026

7 snips
Sep 29, 2025
Discover how SEO is evolving with AI tools and reshaping digital marketing strategies. Learn the secret to boosting traffic by 20,000% through topic clusters instead of just keywords. Find out how a lawn care client achieved a 120% traffic increase while competitors faltered. Hear about successful campaigns, like a skincare brand that grew organic traffic by 451%. Dive into practical tips on embedding commercial actions in content and understanding psychographic personas to captivate AI-driven audiences.
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ADVICE

Optimize For AI Search Now

  • Optimize content for AI search tools by reverse-engineering the queries those tools run.
  • Use Perplexity's underlying searches to design topic-focused content that AI will cite and surface.
ANECDOTE

Lawn Care Client Beat AI Cannibalisation

  • A lawn care ecommerce client saw 120% year-on-year traffic growth after early AI optimisation.
  • Exposure Ninja's content was cited by Perplexity and appeared in Google's AI overviews, boosting visibility.
ADVICE

Use Topic Clusters Not Lone Keywords

  • Build topic clusters with pillar content and supporting pages rather than chasing single keywords.
  • Cover all related subtopics so AI and search can assemble comprehensive answers and recommend your site.
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