SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers.
While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online.
For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart — it's becoming essential.
In this episode, I reveal:
The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)
Why one lawn care client saw 120% traffic growth year-on-year whilst competitors lost traffic to AI cannibalisation
How we transformed 778 sessions into 150,000 sessions (a 20,000% increase) by moving beyond individual keywords to strategic topic clusters
The exact content formatting that helped a global skincare brand increase organic traffic by 451% and e-commerce revenue by 8.5%
Why embedding commercial actions directly into content pages is now essential (and how this simple shift drives immediate revenue)
I'll share real-world success stories from campaigns shortlisted for 14 Global Search Awards, including how we helped a mortgage business rank for 69,000 keywords in just 12 months.
If you're ready to implement award-winning SEO strategies whilst your competitors remain fixated on outdated tactics, this episode provides your complete action plan for dominating search in 2026.
