We Study Billionaires - The Investor’s Podcast Network

TIP344: A Deep Dive Into Morning Brew's $75M Valuation w/ Alex Lieberman

Apr 11, 2021
Guest
Alex Lieberman
In this insightful conversation, Alex Lieberman, Co-founder and CEO of Morning Brew, shares his journey in building a billion-dollar brand. He discusses best practices that helped scale the newsletter to 2.7 million subscribers. Alex reveals the secrets behind developing a unique brand voice and pricing power. He emphasizes the importance of resilience in fundraising and how self-improvement fuels business success. The discussion also touches on the interplay of finance and media, highlighting how personal branding can influence investment strategies.
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ANECDOTE

Morning Brew's Beginnings

  • Alex Lieberman and Austin Rief co-founded Morning Brew while at the University of Michigan.
  • Initially called Market Corner, it was a PDF attached to an email, yet it gained a few thousand subscribers.
ADVICE

Subject Line Testing

  • Test subject lines rigorously, even small improvements matter.
  • A/B test four subject lines on smaller groups before sending to the larger list to increase open rates.
ANECDOTE

Fundraising Journey

  • Initially, Morning Brew was funded through internships, grants, and personal savings.
  • They raised $750,000 from 28 individual investors, many of whom they'd previously interviewed for their newsletter.
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