The Psychology of Fundraising and Resilience

This chapter examines the psychological aspects of raising funds, focusing on the role of social proof in attracting investors. It shares insights on overcoming early rejections and the significance of perseverance through challenging phases, illustrated by the journey of Morning Brew. Additionally, it discusses evolving marketing strategies and the shift in business perspectives towards audience engagement in the digital space.

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On today’s episode, Trey sits down with Alex Lieberman, the co-founder and CEO of the wildly popular email newsletter company, Morning Brew. Alex comes from a family with a career history in finance, but set out on his own to pursue Morning Brew, and recently sold it to Business Insider for $75 million dollars. If you want to invest like Warren Buffett, you have to become a student of business, and you do that by diving deep into successful companies to see what their secret sauce is. That’s what today’s episode with Alex is about.

IN THIS EPISODE, YOU'LL LEARN:

Best practices used by Morning Brew to grow to 2.7M subscribers, which can be applied to nearly any business
How to develop a unique brand voice with pricing power
How to find the right co-founders and investors
How self improvement equals business improvement

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members.
Morning Brew Newsletter
Founders Journal Podcast
Austin Reif’s Rolling Fund
Zero to One by Peter Thiel
Trillion Dollar Coach by Eric Schmidt

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