Tracy Kim, CEO, Dig

Tracy Kim, CEO of Dig, a popular East Coast restaurant chain, shares her journey to leadership and insights on the brand’s growth. She discusses the company's rapid expansion, marking its 33rd location, and how they are adapting their business model to meet family dining trends. The conversation also dives into evolving consumer preferences, particularly the shift towards kiosk ordering, and the integration of technology to enhance operations. Kim reflects on overcoming pandemic challenges and the brand's significance in New York.