The Simmer cover image

The Simmer

Tracy Kim, CEO, Dig

Sep 11, 2024
Tracy Kim, CEO of Dig, a popular East Coast restaurant chain, shares her journey to leadership and insights on the brand’s growth. She discusses the company's rapid expansion, marking its 33rd location, and how they are adapting their business model to meet family dining trends. The conversation also dives into evolving consumer preferences, particularly the shift towards kiosk ordering, and the integration of technology to enhance operations. Kim reflects on overcoming pandemic challenges and the brand's significance in New York.
39:55

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Podcast summary created with Snipd AI

Quick takeaways

  • Dig is transitioning from an urban lunch spot to a family-friendly dining option, expanding its menu and audience reach.
  • The integration of kiosks at Dig enhances customer satisfaction and sales by providing a no-pressure ordering environment with higher check averages.

Deep dives

Trends in Restaurant Technology

Recent discussions in restaurant technology highlight significant trends such as the diminishing reliance on dynamic pricing and the increasing integration of voice AI systems in drive-through services. The potential for voice AI to assist in customer interactions has caught attention, particularly regarding its ability to reduce wait times and improve order efficiency. Behind this technology is the concept of human intervention, where operators step in to assist when AI struggles, maintaining an overall interference rate of about 10%. This combination of automation and human support represents a substantial shift towards balancing efficiency and customer satisfaction in fast-casual dining.

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