The Compound and Friends Live from The Compound with Michael Rapino
May 24, 2022
Michael Rapino, CEO of Live Nation and a visionary in the live entertainment world, shares insights from his journey in the music industry. He discusses the shift to direct-to-consumer ticketing, comparing it to industry disruptors like Netflix. Rapino reveals how the pandemic reshaped consumer behavior towards live events and ticket sales. He also touches on NFTs and their emotional value in music. Finally, he envisions a streaming platform for live music, reminiscent of MTV, while highlighting the challenges and opportunities in reviving live events.
AI Snips
Chapters
Transcript
Episode notes
Rapino's Early Career
- Michael Rapino started booking shows in college and envisioned building the largest live entertainment company.
- He worked at Labatt Breweries for 10 years to gain business acumen before pursuing his vision.
Global Perspective
- Working in Europe gave Rapino a global perspective on the music business, unlike a US-centric view.
- He realized the importance of decentralized leadership and empowering local entrepreneurs.
Ticketmaster Decision
- In 2005, Rapino chose to build Live Nation's own ticketing platform instead of renewing with Ticketmaster.
- This risky move prioritized direct customer relationships and data ownership.