Live from The Compound with Michael Rapino
The Compound and Friends
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The Strategic Shift from Ticketmaster to Direct-to-Consumer Ticketing
This chapter explores the strategic decisions made during Live Nation's formation, particularly its initial dependence on Ticketmaster for ticket sales. It highlights the importance of customer relationships and the risks of transitioning to a direct-to-consumer ticketing model, comparing it to industry disruptors like Netflix and Spotify.
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