Live from The Compound with Michael Rapino
The Compound and Friends
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Resilience in Live Events: Navigating the Pandemic
This chapter examines the dramatic impact of COVID-19 on the live events industry, showcasing the financial challenges and strategic conversations among industry leaders. It highlights the surprising consumer behavior towards ticket refunds and the enduring demand for social gatherings despite economic downturns. Additionally, it explores the evolution of ticket pricing strategies, emphasizing adaptive methods and direct connections between artists and fans as key to navigating future challenges.
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