

236 | Lessons learned exhibiting at Atlanta Mart, Noted & NY Now with Christy Asper, Paper Baristas
Feb 15, 2022
Exhibitor Christy Asper shares insights from exhibiting at Atlanta Mart, Noted, and preparing for NY Now. She discusses challenges like costly mailer mishaps, production delays due to COVID-19, and strategies for trade show success. Also covers transitioning to ready-made products, focusing on wholesale, and the importance of strong systems in managing traffic and client nurturing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Growing a Fair Trade Stationary Brand and Focusing on Wholesale
02:19 • 2min
Navigating Trade Shows and Business Pivots
04:14 • 12min
Facing Challenges in Exhibition Preparation and Coping with COVID-19 Impact
16:12 • 2min
Navigating Trade Show Challenges
18:30 • 10min
Importance of Strong Systems in Trade Show Business
28:40 • 4min