Sports Business Radio Podcast
James Hesson - Microsoft, Director of Sports & Entertainment
Jan 14, 2025
James Hesson, Director of Sports & Entertainment for Microsoft, shares his insights on leveraging technology and AI for the sports and entertainment industry. He discusses Microsoft's innovative strategies to enhance fan engagement through tools like NBA Court Optics. Hesson explores the blend of traditional sports experiences with modern tech, highlighting its transformative potential. He also reflects on his career journey and the future of tech in sports, making for a fascinating conversation about the intersection of sports and technology.
50:54
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Quick takeaways
- Microsoft facilitates innovative fan engagement in sports through advanced technologies, enhancing the viewing experience with real-time analytics.
- The collaboration between Microsoft and the Las Vegas Raiders showcases a commitment to sustainability, highlighting the industry's shift towards environmentally responsible practices.
Deep dives
Lessons from Sports Icons
The podcast features insights from several renowned athletes and industry leaders, highlighting the transferable skills from sports to business. For instance, Cal Ripken Jr. emphasizes the principles learned in baseball, such as discipline and teamwork, are invaluable in achieving success beyond the field. Marion Jones stresses the importance of surrounding oneself with candid and reliable individuals who can offer honest feedback, an essential aspect for personal growth in any profession. Meanwhile, Jerry Bruckheimer discusses storytelling as a crucial foundation in entertainment, underscoring the need for compelling narratives in both sports and film.
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