
 Sports Business Radio Podcast
 Sports Business Radio Podcast James Hesson - Microsoft, Director of Sports & Entertainment
 Jan 14, 2025 
 James Hesson, Director of Sports & Entertainment for Microsoft, shares his insights on leveraging technology and AI for the sports and entertainment industry. He discusses Microsoft's innovative strategies to enhance fan engagement through tools like NBA Court Optics. Hesson explores the blend of traditional sports experiences with modern tech, highlighting its transformative potential. He also reflects on his career journey and the future of tech in sports, making for a fascinating conversation about the intersection of sports and technology. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Intro 
 00:00 • 3min 
 Tech and Coaching Dynamics in Sports 
 03:18 • 8min 
 NFL Playoff Excitement and Sports Highlights 
 11:28 • 10min 
 The Intersection of Technology and Traditional Golf Experience 
 21:37 • 5min 
 Tech Innovations Transforming Sports Engagement 
 26:09 • 20min 
 Adventures in Ultra-Running and the Grand Canyon Experience 
 45:56 • 3min 
