PODCAST: James Hesson, Director of Sports & Entertainment for Microsoft, joins this week’s edition of Sports Business Radio for a conversation. Hesson discusses how Microsoft is helping its sports and entertainment clients, how Microsoft’s clients are engaging fans in new and innovative ways and what the future of tech and AI looks like. Hesson also discusses his background and his path to his current role with Microsoft.

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This week’s edition of Sports Business Radio is presented by Boingo Wireless. Teams like the LA Clippers, Atlanta Hawks, Chicago Bears and San Diego Padres trust Boingo to connect their stadiums and arenas with cutting-edge 5G and Wi-Fi.

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