

James Hesson - Microsoft, Director of Sports & Entertainment
Jan 14, 2025
James Hesson, Director of Sports & Entertainment for Microsoft, shares his insights on leveraging technology and AI for the sports and entertainment industry. He discusses Microsoft's innovative strategies to enhance fan engagement through tools like NBA Court Optics. Hesson explores the blend of traditional sports experiences with modern tech, highlighting its transformative potential. He also reflects on his career journey and the future of tech in sports, making for a fascinating conversation about the intersection of sports and technology.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Tech and Coaching Dynamics in Sports
03:18 • 8min
NFL Playoff Excitement and Sports Highlights
11:28 • 10min
The Intersection of Technology and Traditional Golf Experience
21:37 • 5min
Tech Innovations Transforming Sports Engagement
26:09 • 20min
Adventures in Ultra-Running and the Grand Canyon Experience
45:56 • 3min