James Hesson - Microsoft, Director of Sports & Entertainment
Sports Business Radio Podcast
Tech Innovations Transforming Sports Engagement
This chapter discusses the innovative commercial strategies between Microsoft and major sports organizations like the NBA and NFL, focusing on how technology enhances fan engagement. It highlights the impact of real-time data, including tools such as NBA Court Optics and advancements in venue sustainability, showing a shift towards using analytics for improved decision-making and user experiences. Additionally, the chapter explores the integration of AI and mobile app technology in transforming live events, improving customer service, and maximizing venue usage throughout the year.
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