James Hesson

James Hesson, Director of Sports & Entertainment for Microsoft, shares his insights on leveraging technology and AI for the sports and entertainment industry. He discusses Microsoft's innovative strategies to enhance fan engagement through tools like NBA Court Optics. Hesson explores the blend of traditional sports experiences with modern tech, highlighting its transformative potential. He also reflects on his career journey and the future of tech in sports, making for a fascinating conversation about the intersection of sports and technology.