the neelhome show Fixing a $20 Million CEO’s Personal Brand in 1 hour w/ Andrew Flachner
Dec 24, 2025
In this conversation, Andrew Flachner, the dynamic founder and CEO of RealScout, shares his journey from scaling a SaaS company to becoming a Forbes 30 Under 30 honoree. He emphasizes the importance of crafting a personal brand in 2026, leveraging storytelling to build trust and relationships. Andrew discusses the benefits of podcasting as a networking tool, the MOVE content strategy, and how newsjacking can create engaging insights. He also shares personal anecdotes about transformative relationships and the challenges of leadership.
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Personal Brand Scales Company Success
- People buy into people and stories more than products, so founders' personal brands lift the whole company.
- Andrew calls this cumulative advantage: each win becomes a springboard to bigger wins.
Use The MOVE Content Framework
- Use the MOVE framework: Make them Notice, Offer clarity, Vibes, Enable next step.
- Apply all four stages to move an audience from awareness to business outcomes.
Newsjack Headlines With Nuance
- Newsjack industry headlines: break down what happened, why it matters, and your nuanced take.
- Save ideas in an 'icebox' so you can post timely POVs even on busy days.