192: From Feeling Trapped to Mapping Your Tasks: Core Processes for 50-200 Doors with Kristen Lopez
Jan 10, 2024
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In this episode, Kristen Lopez, a Business Development Manager and coaching in the PM Industry, shares her property management journey and the importance of optimizing processes. She discusses topics such as process documentation, change management, metrics, and working with salespeople. Kristen also highlights the benefits of having well-defined processes and how she turned her passion for processes into a business.
Process documentation is essential for optimizing operations and ensuring processes are not solely dependent on individual knowledge.
PM Path Builders helps companies improve their processes to handle massive sales growth and frustrated business development managers.
Process documentation allows for duplicable and repeatable processes, enabling confident delegation and the ability to easily follow procedures.
Deep dives
Importance of Having Documented Processes
Companies that want massive sales growth must ensure their operations are ready to handle an influx of new properties. Processes should not only exist in someone's mind, but they should be documented and easily trackable.
The Value of Process Documentation
Process documentation allows for better tracking of numbers and performance on key parts of the process. It also ensures that processes are not solely dependent on an individual's knowledge, reducing the risk of process knowledge existing only in someone's head.
How PM Path Builders started
PM Path Builders was born out of the need to help companies build and improve their processes. The aim is to provide a solution for companies struggling with frustrated business development managers and operations unprepared for massive sales growth.
Benefits for Employees
Through process documentation, team members can have duplicable and repeatable processes. This allows them to confidently delegate tasks and take time off knowing that their processes are well-documented and can be easily followed by others.
Establishing Baselines and Metrics
PM Path Builders works with companies to establish baselines and track metrics to gauge process effectiveness. By setting goals, regularly tracking performance, and making adjustments, companies can work towards improving their processes and achieving desired outcomes.
In this episode, Kristen Lopez recounts her journey from wholesaling upstart to Business Development Manager and coaching in the PM Industry into a process pro. She discusses her property management path through RentWerx, RentScale, Rescover software, and finally launching her own company, PM PathBuilders. Kristen shares wisdom on optimizing processes, change management, metrics, working with salespeople, and how she turned her own process passion into a business.
00:00 - Kristen's Background and Entry into Property Management 00:42 - Kristen's Wholesaling Experience and Burnout
01:26 - Kristen's Pivot to Sales at RentWerx 02:59 - Kristen's Move to RentScale and Coaching Role 04:11 - Kristen's Stint at Discover Software 05:38 - Kristen Launching PM PathBuilders 10:52 - Process Documentation Decay Rates 12:34 - Typical State of Processes Before Working with Clients 13:04 - Benefits of Process Documentation 14:28 - Ideal Process Documentation Specificity 21:13 - Project Implementation and Change Management 23:33 - Order of Documenting Processes
34:13 - Setting Operational Metrics and Benchmarks
40:27 Outsourcing Maintenance Coordination 41:00 - Having Her Own Documented Processes 42:20 - Salespeople Wanting Structure and Processes 47:12 - Getting Out of Feeling Trapped