#64- Mastering Marketing For Your Plumbing Business with Aizik Zimerman
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Nov 9, 2023
Dive into practical marketing strategies designed for home service businesses. Discover how to create compelling membership programs that offer real value, while exploring the perks of multi-trade protection plans. Learn effective techniques for generating customer reviews and the importance of a strong online presence. The discussion also highlights strategic neighborhood marketing, blending digital efforts with traditional methods to boost visibility and trust. Tune in for insights on incentivizing technicians and fostering long-term customer relationships!
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volunteer_activism ADVICE
Neighborhood Domination
Dominate digital marketing in your most profitable neighborhoods.
Supplement this with traditional marketing for maximum visibility.
question_answer ANECDOTE
Restaurant Partnerships
John Wilson partnered with local restaurants for marketing.
He placed stickers and coupons on takeout orders, generating leads.
insights INSIGHT
Geographic Segmentation
Geographic segmentation should consider customer factors like income and home age.
Target older, owner-occupied homes in plumbing for higher value.
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In today's episode, John Wilson is joined by Aizik Zimmerman to discuss strategies for home service businesses, particularly focusing on membership programs, marketing, and reviews. They emphasize the importance of providing value to customers and owning the customer relationship. The conversation touches on various marketing approaches, including digital marketing, reviews, and guerrilla marketing.
Discussion Highlights:
Value-Packed Membership Program: Creating a membership program that offers a range of services, discounts, and benefits to homeowners to build long-term relationships.
Adding Extra Trades: Discussing the benefits of offering multi-trade protection plans within memberships to increase their value.
Sales Incentives: Implementing sales incentives for technicians to promote and sell membership programs, including leaderboards and prizes.
Frequency of Touches: Emphasizing the importance of consistent and varied communication with potential customers to increase brand visibility and trust.
Digital Presence and Branding: The significance of having a strong online presence, including website, branding, and Google reviews, to stand out in the market.
Review Generation: Strategies to incentivize technicians to ask for and generate customer reviews, highlighting the value of online reviews.
Location in the Digital World: Comparing digital marketing to physical location and the need to be where your customers are online.
Pushing the Envelope: Encouraging businesses to go beyond standard digital marketing practices and strive for excellence in customer service and marketing efforts.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
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Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast