In today's episode, John Wilson is joined by Aizik Zimmerman to discuss strategies for home service businesses, particularly focusing on membership programs, marketing, and reviews. They emphasize the importance of providing value to customers and owning the customer relationship. The conversation touches on various marketing approaches, including digital marketing, reviews, and guerrilla marketing.
Discussion Highlights:
- Value-Packed Membership Program: Creating a membership program that offers a range of services, discounts, and benefits to homeowners to build long-term relationships.
- Adding Extra Trades: Discussing the benefits of offering multi-trade protection plans within memberships to increase their value.
- Sales Incentives: Implementing sales incentives for technicians to promote and sell membership programs, including leaderboards and prizes.
- Frequency of Touches: Emphasizing the importance of consistent and varied communication with potential customers to increase brand visibility and trust.
- Digital Presence and Branding: The significance of having a strong online presence, including website, branding, and Google reviews, to stand out in the market.
- Review Generation: Strategies to incentivize technicians to ask for and generate customer reviews, highlighting the value of online reviews.
- Location in the Digital World: Comparing digital marketing to physical location and the need to be where your customers are online.
- Pushing the Envelope: Encouraging businesses to go beyond standard digital marketing practices and strive for excellence in customer service and marketing efforts.
Host: John Wilson: @wilsoncompanies
Guest: Aizik Zimerman @aizikzimerman
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
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