UI Breakfast: UI/UX Design and Product Strategy Episode 278: Product Management with Benjamin Humphrey
7 snips
Jan 12, 2024 Benjamin Humphrey, co-founder and CEO of Dovetail, discusses the evolving role of product management, challenges in the SaaS industry, bridging the gap between product and go-to-market teams, and personal development journey in building a leadership team.
AI Snips
Chapters
Transcript
Episode notes
Founding Spark: A Researcher's Frustration
- Benjamin Humphrey started Dovetail after seeing how slow diary studies and qualitative analysis were at Atlassian.
- He built a tagging tool that evolved into a qualitative data analysis product used by researchers.
From Tagging To Insights Hub
- Dovetail evolved from a simple tagging tool into a central hub for customer insights.
- The product broadened to ingest transcripts, video, support tickets and surveys to inform roadmaps.
Design As The Best Storyteller
- Designers at Dovetail lead much of the product management work because they tell compelling visual stories.
- Visual prototypes help influence engineers, sales, marketing and customers around product direction.