Episode 278: Product Management with Benjamin Humphrey
Jan 12, 2024
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Benjamin Humphrey, co-founder and CEO of Dovetail, discusses the evolving role of product management, challenges in the SaaS industry, bridging the gap between product and go-to-market teams, and personal development journey in building a leadership team.
Designers at Dovetail have significant product management power due to their visual storytelling skills and ability to communicate product vision.
Dovetail utilizes frameworks like epics and maintains a transparent and collaborative approach for team alignment and timeline management.
Deep dives
Background and Founding Story
Benjamin Humphrey, co-founder and CEO of Dovetail, shares his background in product design and how Dovetail came to be, starting as a project at Atlassian and evolving into a qualitative data analysis tool.
Evolution of Dovetail's Vision
Humphrey discusses how Dovetail's vision has changed over the years, from a simple tagging tool for researchers to a comprehensive customer insights platform for product teams, incorporating features like video transcription, document tagging, and market research analysis.
Role of Designers in Product Management
Humphrey highlights the increasing influence of designers in product management, attributing their visual storytelling skills and ability to communicate product vision as key factors. Designers at Dovetail have a large scope of responsibility and are involved in ideation, priority, scoping, and communication of product features.
Aligning Teams and Managing Timelines
Humphrey shares Dovetail's approach to team alignment and timeline management. They use frameworks like epics and have an epic champion responsible for seeing features through from ideation to launch. They also utilize notion and linear for task tracking, while maintaining a transparent and collaborative approach among teams.
What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more.
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