Episode 278: Product Management with Benjamin Humphrey
UI Breakfast: UI/UX Design and Product Strategy
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Bridging the Gap: Product Teams and Go-To-Market Teams
Exploring the company's purpose and vision of bringing product teams closer to customers, this chapter discusses the importance of product marketing in impacting product positioning, language usage, pricing, packaging, and content marketing. The challenges of positioning work and finding a balance between consistent feature launches and a future product positioning vision are also highlighted.
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