Busy Blooming with Tess Barclay
How brand deals *actually* work in 2024: What rates to charge, brand outreach, contracts + more!
Apr 6, 2024
Learn how to secure brand deals as an influencer in 2024! Explore charging rates, creating media kits, reaching out to brands, and understanding contracts. Get valuable tips on negotiation, setting rates, and maximizing the value of collaborations. Discover the evolving landscape of influencer marketing and essential strategies for attracting brand deals.
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Quick takeaways
- Brands prefer micro-influencers; open income opportunities for creators.
- Calculate rates based on brand budget, consider add-ons for pricing strategy.
Deep dives
Influencer Marketing Trends in 2024
The podcast delves into the growing influence of influencer marketing, highlighting that it is expected to reach $24 billion by the end of 2024. With 85% of brands dedicating budgets to work with influencers, there is a rising preference for micro and nano influencers with under 100,000 followers. This trend indicates the significant opportunities for content creators to engage in brand deals and generate income.
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