How brand deals *actually* work in 2024: What rates to charge, brand outreach, contracts + more!
Busy Blooming with Tess Barclay
Strategies for Content Creators to Secure Brand Deals
This chapter explores essential strategies for content creators to attract brand deals, focusing on building a strong brand and content, understanding target audience, and exploring different types of brand partnerships beyond products. It provides insights on reaching out to brands via email, DM, or brand websites, optimizing communication structure, and emphasizing the importance of inbound brand deals. Additionally, it delves into setting rates for brand deals, considering the brand's budget, and leveraging add-ons like exclusivity and usage rights to increase the value of collaborations.
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