Marketing Against The Grain How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)
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Jun 4, 2024 
Jenny Hoyos, a 19-year-old YouTube sensation, reveals her secrets to going viral, achieving 11 million views in just 4 days. She shares powerful strategies for creating captivating YouTube Shorts, emphasizing the art of video progression and balancing entertainment with education. Jenny discusses the importance of viewer retention, compelling hooks, and the iterative process of refining content. Her insights highlight how creativity and data can work together to forge a massive online following, making her a true masterclass in digital engagement.
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Early YouTube and Business Interest
- Jenny Hoyos started her YouTube channel at eight years old, inspired by family and popular YouTubers.
- At 14, while considering college, she became interested in business and entrepreneurship, documenting her journey.
Early College and Hard Work Ethic
- Jenny, born in 2005, grew up with YouTube and began exploring business and finance at 14 due to skipping a grade and early college classes.
- Despite an initial below-average IQ test score, she emphasized hard work over inherent intelligence.
Pivot to Video Creation
- Initially focused on finance, Jenny's passion shifted to video creation while documenting her entrepreneurial journey.
- She realized her passion for video and pivoted, aiming to monetize her content creation skills.