Marketing Against The Grain

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Jun 4, 2024

Jenny Hoyos, a 19-year-old YouTube sensation, reveals her secrets to going viral, achieving 11 million views in just 4 days. She shares powerful strategies for creating captivating YouTube Shorts, emphasizing the art of video progression and balancing entertainment with education. Jenny discusses the importance of viewer retention, compelling hooks, and the iterative process of refining content. Her insights highlight how creativity and data can work together to forge a massive online following, making her a true masterclass in digital engagement.

38:17

Episode guests

Jenny Hoyos

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Jenny Hoyos emphasizes the importance of balancing entertainment and education in creating viral content.

Strategic placement of calls-to-action and maximizing rewatchability are crucial for audience engagement in shorts.

Deep dives

Passion for Video Creation from an Early Age

Starting her YouTube channel at just eight years old, Jenny Hoyos' lifelong passion for video creation stemmed from a family of aspiring YouTubers. With a natural inclination towards entertainment and a childhood immersed in YouTube culture, Jenny's creative journey was intertwined with the emergence of the platform.

Engaging Video Content: Keeping Viewers Engaged Until the End

01:16

Reaffirming the Hook and Extending Payoff for Viewer Engagement

01:24

Authenticity Trumps Excuses

01:06

Intro

2min

Growing Up in the YouTube Era

7min

Mastering Video Content Creation

19min

The Art of Video Creation: Balancing Data and Personal Taste

4min

Cultivating Taste Through Data and Collaboration

3min

Ep. 231

What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts.

Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing entertainment and education, and Jenny’s top secrets to optimizing viewer retention and rewatchability. In this episode, Jenny shares actionable insights and proven tactics that can transform your content creation game.

Mentions

Jenny Hoyos https://www.youtube.com/@JennyHoyos
Blue Ocean Strategy https://www.blueoceanstrategy.com
MrBeast https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA
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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Marketing Against The Grain

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Passion for Video Creation from an Early Age

Early Entrepreneurial Ventures and Financial Acumen

Evolution into Video Entrepreneurship and Finding Unique Value Proposition

Crafting Engaging and Successful Shorts: Hook, Viewer Retention, and Rewatchability

Engaging Video Content: Keeping Viewers Engaged Until the End

Reaffirming the Hook and Extending Payoff for Viewer Engagement

Authenticity Trumps Excuses

Remember Everything You Learn from Podcasts