The Art of Video Creation: Balancing Data and Personal Taste

Ep. 231

What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts.

Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing entertainment and education, and Jenny’s top secrets to optimizing viewer retention and rewatchability. In this episode, Jenny shares actionable insights and proven tactics that can transform your content creation game.

Mentions

• Jenny Hoyos https://www.youtube.com/@JennyHoyos
• Blue Ocean Strategy https://www.blueoceanstrategy.com
• MrBeast https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA
• Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.