Social Media Marketing Podcast
Organic Social Marketing Strategy
Feb 8, 2024
Explore an organic social marketing strategy with guest Jenny Li Fowler. Learn about building a loyal social media following, the importance of clear messaging and storytelling, and the power of monitoring and deep engagement on social media.
41:15
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Quick takeaways
- The importance of setting clear goals for your social media strategy and aligning it with your company's goals and objectives.
- The significance of developing a compelling message for your social media content and viewing your social media feed as a narrative or story that resonates with your audience.
Deep dives
Setting Clear Goals for Social Media Strategy
The first key point discussed in the podcast episode is the importance of setting clear goals for your social media strategy. Having a mission or goal helps provide focus and direction for your content and ensures that you are not just posting aimlessly. By aligning your social media strategy with your company's goals and objectives, you can identify specific actions and tactics to support those goals. It is crucial to regularly review and evaluate your goals to ensure they align with your evolving brand and audience.
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