Organic Social Marketing Strategy
Social Media Marketing Podcast
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Importance of Clear Messaging and Storytelling in Social Media Marketing
The speakers discuss the need for a clear message and storytelling in social media marketing, highlighting the importance of viewing posts as part of a larger brand story. They emphasize showcasing various aspects of the brand and considering the perspective of followers. The chapter also introduces the 'three-scroll rule' and emphasizes the need to be cautious about social media posts to maintain a unified message.
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