That Will Never Work #70: How to Get Your Business Buzzing
Oct 11, 2022
Allison Wickham, founder of Siller Pollinator Company, shares her journey from passion to profit as she tackles the challenges of scaling her business dedicated to pollinators. She reveals insights on hive management and discusses innovative approaches like the Adopt-A-Hive program. The conversation dives into the importance of focusing on core offerings and defining customer personas. Marc Randolph provides actionable strategies to boost revenue through subscriptions and emphasizes starting locally before expanding. It's a delightful blend of entrepreneurship and environmental stewardship!
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Define Your Market By The Center
- Define your market by its center and sell that core value relentlessly.
- Use that center to guide marketing, hiring, and product decisions.
From Hobby To Local Bee Business
- Allison grew Siller Pollinator Company from a few hundred dollars into a team serving hundreds in central Virginia.
- The company offers hive management, habitat planting, consulting, classes, and supplies.
Hive Management Is The Economic Core
- Hive management makes up about 65% of Allison's revenue and is the main economic center.
- Other services are helpful but secondary and often feed from the core hive business.
