Allison Wickham

Allison Wickham, founder of Siller Pollinator Company, shares her journey from passion to profit as she tackles the challenges of scaling her business dedicated to pollinators. She reveals insights on hive management and discusses innovative approaches like the Adopt-A-Hive program. The conversation dives into the importance of focusing on core offerings and defining customer personas. Marc Randolph provides actionable strategies to boost revenue through subscriptions and emphasizes starting locally before expanding. It's a delightful blend of entrepreneurship and environmental stewardship!