The Learning Curve with Kenny Season 1 Episode 2: Why and How LnD Can Adopt a Marketing Mindset
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Jun 25, 2025 
Ashley Hinchcliffe, an L&D strategist and co-host of the 'Marketing for Learning' podcast, brings a fresh, data-driven perspective to Learning and Development. She discusses the crucial intersection of marketing and L&D, emphasizing how understanding audience insights can transform learning experiences. Ashley advocates for aligning training with business goals and moving past vanity metrics to truly measure impact. With real-world examples, she highlights the importance of rethinking engagement strategies and adopting a marketing mindset to connect better with learners.
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Failures of Traditional L&D Approaches
- Traditional L&D often builds learning products in silos without aligning to business goals or learner needs.
- Poor product quality and lack of marketing efforts lead to low learner engagement and impact.
Apply Audience-Centric Marketing Principles
- Understand your audience deeply and use behavioral science to design learning that fits their context.
- Employ repeated, blended learning approaches to help learners retain and apply knowledge effectively.
L&D Needs a Marketing Mindset
- L&D and marketing rarely collaborate because their audiences and objectives differ.
- L&D needs to develop marketing skills internally to better create awareness and engagement for learning products.