Marketing Mindset in Learning & Development

This chapter explores the intersection of Learning and Development (L&D) and marketing, highlighting the challenges faced by L&D teams in creating engaging training programs. It emphasizes the importance of aligning L&D initiatives with business goals, understanding learner needs, and implementing effective marketing strategies to boost product adoption. Through real-world examples, the discussion illustrates the benefits of collaboration between L&D and marketing to enhance learner engagement and retention.