Ashley Hinchcliffe

Experienced learning marketer and co-host of the Marketing For Learning® podcast, focusing on practical marketing approaches for L&D and people professionals; discusses campaigns, learner journeys and internal marketing strategies.

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Jun 25, 2025 • 36min

Season 1 Episode 2: Why and How LnD Can Adopt a Marketing Mindset

Ashley Hinchcliffe, an L&D strategist and co-host of the 'Marketing for Learning' podcast, brings a fresh, data-driven perspective to Learning and Development. She discusses the crucial intersection of marketing and L&D, emphasizing how understanding audience insights can transform learning experiences. Ashley advocates for aligning training with business goals and moving past vanity metrics to truly measure impact. With real-world examples, she highlights the importance of rethinking engagement strategies and adopting a marketing mindset to connect better with learners.

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