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Finding Our Way
31: Sustaining yourself as a design executive (ft. Katrina Alcorn, GM IBM Design)
Aug 25, 2022
Katrina Alcorn, GM IBM Design, discusses the challenges of being a design executive, including time allocation, setting boundaries, and shifting priorities. They also talk about maintaining team engagement during the pandemic and the importance of showing compassion for yourself.
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Quick takeaways
- Being a design executive involves prioritizing your time and energy, maintaining culture and cohesion at scale, and showing compassion for yourself.
- As the General Manager of Design at IBM, Katrina Alcorn faces unique funding challenges for her design team, requiring buy-in from other business units.
Deep dives
The Role of a True Design Executive at IBM
Katrina Alcorn, the General Manager of Design at IBM, shares her experience and insights on what it means to be a true design executive. She explains the hierarchy and structure at IBM, where General Managers run different business units. As the General Manager of Design, Katrina leads the design practice for the entire company, overseeing the design system, accessibility tooling, and design career paths. She also discusses the challenges of balancing her role as a design leader and leading a large team of software designers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode