5min chapter

Finding Our Way cover image

31: Sustaining yourself as a design executive (ft. Katrina Alcorn, GM IBM Design)

Finding Our Way

CHAPTER

Introduction

Katrina Alcorn, General Manager of Design at IBM, discusses the unique challenges and responsibilities of leading design for the entire company. She highlights the importance of design in transforming the organization and shares insights into her role in overseeing a team of software designers.

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