3min chapter

Finding Our Way cover image

31: Sustaining yourself as a design executive (ft. Katrina Alcorn, GM IBM Design)

Finding Our Way

CHAPTER

Accountability and Funding for the General Manager Role

The speaker discusses the unique accountability and funding model for the general manager role in design. They explore the challenges and advantages of the current model, including negotiation and fundraising, and consider the potential for design to be treated as a business cost.

00:00

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