Marketing Against The Grain How do you build an organic marketing engine for your business? (#197)
38 snips
Feb 6, 2024 Discover how billion-dollar companies create powerful marketing frameworks. The hosts discuss the essential role of diversification and the concept of burst testing. They explore the balance between curiosity and structure in personal and professional growth. Learn effective strategies for aligning content with audience interests and the importance of automation tools like Zapier. Uncover the differences between Tofu and MoFu content, and how a diversified approach can enhance organic visibility while avoiding reliance on a single marketing strategy.
AI Snips
Chapters
Books
Transcript
Episode notes
Kieran's Paternity Leave
- Kipp shares that Kieran is taking time off for the birth of his child.
- Kieran expresses his difficulty in disconnecting from work, even during paternity leave.
Curiosity and Urgency
- Kipp and Kieran share a deep curiosity and sense of urgency.
- This makes unplugging from work difficult as every activity feels work-like.
Kieran's Obsessions
- Kieran admits to tinkering with Python, studying LLMs, and reading biographies.
- This highlights his struggle to relax even before his child's birth.
