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Marketing Against The Grain
How do you build an organic marketing engine for your business? (#197)
Feb 6, 2024
43:34
Snipd AI
Dive into models and tactics used by billion dollar companies to grow their marketing framework. Learn about burst tests, the importance of diversification, and challenging conventions. Discover the power of Zapier automation and the process of building an organic marketing engine. Emphasize the importance of aligning content with audience, diversifying marketing strategies, and using keyword research for potential customer base estimation.
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Quick takeaways
- The podcast emphasizes the need to shift from a performance marketing strategy to a comprehensive marketing strategy that includes diversifying marketing channels and reducing dependence on paid advertising.
- The hosts stress the importance of understanding the growth potential of paid advertising, diversifying marketing channels, and aligning production goals with business objectives.
Deep dives
Building an Organic Marketing Engine
In this podcast episode, the hosts discuss the importance of building an organic marketing engine for business growth. They provide frameworks, models, and tactics that have helped billion-dollar companies scale beyond paid marketing. They emphasize the need to shift from a performance marketing strategy to a comprehensive marketing strategy. The hosts share personal struggles with work-life balance and the urgency to constantly learn and improve. They stress the significance of diversifying marketing channels and reducing dependence on paid advertising. The episode concludes with insights on content strategy, the role of search, and the importance of aligning production goals with business objectives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode