

Coach's Spotlight: Meet Ann Chisholm | S2:Ep2
Jul 25, 2025
Ann Chisholm, co-owner of Tropos Fitness Club and founder of Fettle and Food in Victoria, BC, shares her unique approach to coaching that combines outdoor adventure and personalized strategies. She emphasizes the importance of listening to clients and building trust for effective programs. Ann discusses addressing common fitness myths and her roadmap for helping endurance athletes. She highlights the value of experience and community over mere certifications, while also exploring how technology can enhance coaching with a personal touch.
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Trail Running Tumble Story
- Ann Chisholm shared a funny early-career story about slipping and sliding down a snowy mountain trail during her first trail run race.
- She took out her manager and three others, felt embarrassed but laughed it off and kept running.
Handling Client Injuries
- Listen carefully to clients' injury histories to build trust and tailor programs.
- Collaborate with other professionals and adjust exercises to meet each client's unique needs safely.
Addressing Nutrition Misconceptions
- Educate clients on nutrition trends by focusing on sustainability and science.
- Encourage consistency over extreme fad diets or quick fixes for long-term success.