Podcast Payoffs

Your First Show Is Your Worst Show

Jul 20, 2023

The hosts discuss the challenges of starting a podcast and the importance of overcoming fears. They emphasize the power of incorporating narratives and teamwork in podcasting. A memorable incident taught the speaker the importance of providing value to the audience. Commitment, confidence, and consistency are key in achieving success in podcasting. Setting deadlines and enjoying the journey are also important factors in podcasting.

18:42

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Quick takeaways

Injecting fun and creating a natural flow in a podcast can be challenging due to the self-awareness of being recorded, but wrapping the podcast around a narrative or story can enhance engagement.

Overcoming nervousness in podcasting involves accepting that fear is natural, focusing on the audience's interest over personal insecurities, and replacing confidence with courage.

Deep dives

Injecting Fun and Natural Flow into Podcasts

Injecting fun and creating a natural flow in a podcast can be challenging due to the unnatural circumstances of recording. The self-awareness of being recorded can lead to feeling the need to perform or alter one's voice. To address this, the four C's formula is introduced: commitment, courage, capability, and confidence. Commitment means being dedicated to improving and growing. Courage is necessary to overcome the fear of making mistakes. As capability improves, confidence is gained. It's important to focus on the audience and provide value by making it easy for them to understand. Wrapping the podcast around a narrative or story can enhance engagement.

Introduction

4min

The Power of Narrative and Teamwork in Podcasting

3min

A Memorable Incident and Lessons Learned in Radio Broadcasting

2min

The Importance of Commitment, Confidence, and Consistency

7min

The Importance of Deadlines and Enjoying the Journey in Podcasting

2min

Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula^® and how it captures every performer’s experience in starting a podcast and growing it.

In This Episode:

First-time performers tend to focus on their fears, but the audience never even notices.
It’s hard to sound natural and have fun when you’re too focused on yourself.
Wrap your message in a narrative or story for better engagement.
The best entrepreneurial companies effectively combine Simplifier and Multiplier teamwork.
The 4 C’s Formula involves:
First, commitment to a new effort.
Then, courage to follow through despite the fear.
Gradually, you develop new capabilities as you learn and grow from the experience.
Eventually, you feel confidence in those capabilities.
“The difference between courage and confidence is that confidence feels good.” —Dan
Early in his radio career, Gord said a four-letter word live on air, and it changed everything.
Dan believes consistency of delivery and of message are two things that hold your audience.
You’re not competing with other similar podcasts; you’re competing with all the other things your audience could be doing with that time.
“Hang out with people who love the thing that you’re doing.” —Dan
“If you want one guarantee that your event’s going to be enjoyable for all the guests, the first thing you have to do is guarantee that the host has a good time.” —Dan, learned from Emily Post
Be proud of the first podcast you made because you did it solely on commitment and courage, without yet having the capability and confidence.