
The Next Big Idea Daily Embracing Creative Tensions to Solve Your Toughest Problems
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Jan 23, 2026 Wendy Smith and Marianne Lewis, organizational psychologists and co-authors of *Both/And Thinking*, discuss how embracing paradoxes improves decision-making and problem-solving. They emphasize the value of reframing dilemmas to find creative solutions, using examples like Unilever's strategy. Kevin Dutton, a research psychologist and author of *Black and White Thinking*, delves into the evolutionary roots of binary thinking and its impacts on persuasion. He highlights the necessity of categorization while exploring its pitfalls and benefits.
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Either-Or Thinking Creates Vicious Cycles
- Either-or thinking narrows options and creates vicious cycles like intensification, overcorrection, and polarization.
- Wendy Smith and Marianne Lewis show these patterns limit creativity and long-term problem solving.
A Mountain Ride For Career Clarity
- Wendy Smith recounts riding her bike up a mountain while debating career paths.
- She describes sitting at the summit hoping for divine intervention that never came.
Paradoxes Power Creative Solutions
- Valuing opposing sides and seeking connections yields more creative, sustainable options.
- The authors frame paradoxes as persistent interdependent oppositions underlying dilemmas.




