The MLOps Podcast
šŖ Machine Learning in the cookie-less era with Uri Goren
Apr 18, 2024
Uri Goren, CEO of Argmax, discusses the future of digital advertising post-cookies era. Topics include challenges in personalized ads, shift to contextual features, and predictions for AI/ML. They explore maintaining privacy and regulatory impacts on user identification methods.
32:47
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Quick takeaways
- The podcast explores the impact of privacy regulations on digital advertising, pushing ML practitioners to innovate without cookies.
- ML professionals are adapting to the cookie-less era by focusing on contextual features and personalized recommendations.
Deep dives
The Shift Towards a Cookie-less Future and Privacy Concerns
The podcast discusses the global trend towards a cookie-less future driven by privacy regulations like GDPR and CCPA. With restrictions on user identification, particularly affecting the advertising industry, the impending changes raise challenges and opportunities for ML practitioners. The advancement of deep learning and language models amidst increasing privacy regulations marks an intriguing period for ML in advertising.
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